Google's -60 penalty and how to avoid it
During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty. Which websites are penalized? How can you avoid getting penalized? 05/13/2008
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How much is a Google top ranking worth?
High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business. But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business? 05/06/2008
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Can your website usability influence your search engine rankings?
Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design. 04/29/2008
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How the age of your and other people's websites affects your rankings
A new patent application with the name "Ranking Domains Using Domain Maturity" shows how search engines could determine the quality of a web page by its age. 04/22/2008
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Study: what do people click in search results?
A new study about the click behavior of web searchers has been released this month. What do people click and what does this mean for your website rankings? 04/15/2008
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A major Google algorithm update might be on the way
Webmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results? 04/08/2008
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Is your website text too complicated for your website visitors?
Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, you might not earn as much as you could with your website. There is a simple test that enables you to check the readability of your web pages. 04/01/2008
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Does your website look like spam to search engines?
Is your website nowhere to be seen in Google? It might be that Google doesn't like your website because it looks like spam. Check this list to find out whether your website might look like spam or not. 03/25/2008
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Are your AdWords results getting worse?
If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy. These tips will help you to save a weak campaign. 03/18/2008
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How to get Google Sitelinks for your website
Many webmasters wonder how they can make Google display additional Sitelinks for their websites. What exactly are Sitelinks, how can you get them and are they worth the effort? 03/11/2008
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Google's new method to detect duplicate content
Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages. How does this affect your web pages? 03/04/2008
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How Yahoo's phrased based indexing affects your website rankings
Yahoo recently published a patent applications that gives some insight on how Yahoo finds and evaluates keyword phrases on web pages. How does this affect the position of your web pages in the search results? 02/26/2008
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Get top 10 rankings on Google with IBP 10
We released the brand new version of our popular SEO software tool IBP. The new version IBP 10 has everything that you need to get top 10 rankings on Google, Yahoo and other search engines. 02/19/2008
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Seven things you can do to improve the link structure of your website
The internal link structure of your site allows you to spread the link power of your home page to the individual pages of your site. The right structure can help you to increase your search engine rankings. 02/12/2008
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Google backs out of the position 6 penalty
Three weeks ago, we informed you about Google's new position 6 penalty. At this time, it was unclear why Google assigned this penalty to some websites. It seems that Google doesn't use this penalty anymore. Why did this happen? 02/05/2008
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New technologies detect black-hat SEO methods
Search engine optimization methods are divided in two categories: black hat SEO and white hat SEO. Recent developments indicate that websites that use black-hat methods will be in trouble soon. 01/29/2008
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Mosaic cloaking: a new form of search engine spam?
Webmasters involved in rather shady search engine optimization methods invented a new form of cloaking. That new method has been called mosaic cloaking and it is an attempt to make cloaking less detectable. 01/22/2008
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Google's new position 6 penalty
A discussion in an online webmaster forum indicates that Google might have invented a new ranking penalty for websites that rank well for popular search terms. Is your website affected by this penalty? 01/15/2008
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Hot or not? Does Google really use a new ranking algorithm?
Webmasters recently found an anomaly in Google's ranking results. Has Google changed its algorithm to artificially increase the ranking of new pages? This article has the details. 01/08/2008
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All important articles of 2007
We published many articles in 2007 that will help you to get more out of your website. The categorized articles in this issue help you to increase the rankings on your website on Google and other major search engines. 01/01/2008
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Axandra's Christmas SEO crossword puzzle
Instead of our regular weekly articles, news and facts, we decided to publish a Christmas crossword puzzle about search engine optimization this week. Have fun! :-) 12/25/2007
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How Google creates the description of your website for the result page
Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link. 12/18/2007
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Google, Yahoo, the X-Robots directive and your website rankings
Last week, Yahoo announced that they now support the X-Robots-Tag in the HTTP header. This new tag allows you to influence how Google and Yahoo index your website pages. Has it an effect on your search engine rankings? 12/11/2007
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Google warns against cloaking: we can detect it
In a recent blog post, Google's anti-spam engineer Matt Cutts wrote about cloaking. The blog post makes several things clear. You put your website at risk if you use cloaking. 12/04/2007
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New robots.txt commands: make sure that Google can index your site
It seems that Google is currently experimenting with new robots.txt commands. If your robots.txt file accidentally contains one of the new commands, it might be that your robots.txt file tells Google to go away. 11/27/2007
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Are you paying too much for your AdWords ads? Change it now!
Pay per click marketing can be a good addition to organic search engine optimization. However, if you do it wrong, pay per click will cost you a fortune without bringing results. If you do it right, AdWords ads will help you to make more money. 11/20/2007
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Troubleshooting: how search engines can misunderstand your web pages
This is a common problem. Your web designer has created a beautiful page with nice graphics, great content and great Flash animations. Unfortunately, it seems that search engines won't list your website no matter what you do. 11/13/2007
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Top 6 reasons why your search engine rankings have dropped
Have your rankings dropped recently? Before you do anything, you should try to find out what has caused your ranking drop. 11/06/2007
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Reciprocal links are alive and kicking
A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. No, reciprocal links are not dead and now I have the proof. 10/30/2007
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How long does it take until a new site ranks in Google, Yahoo and MSN?
How long does it take exactly until search engines list a new site in the top 10 rankings? This test has the answers. 10/23/2007
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